TY  - BOOK
AU  -  Robert J. Kaden
AU  -  Robert J. Kaden
TI  - More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money
U1  - 658.8'3.KAD 
PY  - 2010///
CY  - UK
PB  - Kogan Page
KW  - xviii;349P
KW  - MARKETING RESEARCH-WHY SHOULD YOU CARE?
KW  - SETTING RESEARCH GOALS AND OBJECTIVES
ER  -