TY  - BOOK
AU  -  Rackham, Neil 
AU  -  Neil Rackham 
TI  - The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
SN  - 978-0070522350 
U1  - 650.RAC 
PY  - 2004///
CY  - NEW YORK
PB  - McGraw Hill
KW  - xii;206P
KW  - USING THE SPIN FIELDBOOK
KW  - INSTANT SPIN MODEL
ER  -