TY - BOOK AU - Luc Dupont AU - Luc Dupont TI - 1001 Advertising Tips U1 - 153.85.DUP PY - 2006/// CY - NEW DELHI PB - WESTLAND BOOKS PVT. LTD. KW - 341P KW - PLANNING YOUR AD CAMPAIGN KW - WAYS OF PASITIONING YOUR PRODUCT ER -