Berry Michael J.A. & Linoff, Gordon S. <br/><br/>
Data mining Techniques for Marketing, sales, and customer Relationship Management   

 - 2nd edition 
 - New Delhi  Wiley India  Originally published in 1997 
 - Page No.- xix; 643p. 
<br/><br/><label>ISBN: </label>81-265-0517-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining Techniques for Marketing, sales, and customer Relationship Management
<br/><br/><label>Dewey Class. No.: </label>658.0563  / BER