TY  - BOOK
AU  - Berry Michael J.A. & Linoff, Gordon S.
TI  - Data mining Techniques for Marketing, sales, and customer Relationship Management  
SN  - 81-265-0517-6
U1  - 658.0563 
PY  - 1997///
CY  - New Delhi
PB  - Wiley India
KW  - Data mining Techniques for Marketing, sales, and customer Relationship Management
ER  -