Data mining Techniques for Marketing, sales, and customer Relationship Management

Berry Michael J.A. & Linoff, Gordon S.

Data mining Techniques for Marketing, sales, and customer Relationship Management - 2nd edition - New Delhi Wiley India Originally published in 1997 - Page No.- xix; 643p.

81-265-0517-6


Data mining Techniques for Marketing, sales, and customer Relationship Management

658.0563 / BER

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